- Mar 11, 2021
- Caleb Chen
- General Privacy News,
Experts doubt the privacy claims of Google’s Federated Learning of Cohorts ad targeting model
Google recently declared that it will stop selling targeted ads based on your internet history as provided by third party cookies, and is instead working on a new privacy conscious way for advertisers to target internet users called Federated Learning of Cohorts (FLoC). What this means is that third party cookies are on the way out; and Google is loudly claiming that this is a new leaf … Continue reading “Experts doubt the privacy claims of Google’s Federated Learning of Cohorts ad targeting model”
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