{"id":10425,"date":"2019-02-02T09:00:06","date_gmt":"2019-02-02T17:00:06","guid":{"rendered":"https:\/\/www.privateinternetaccess.com\/blog\/?p=10425"},"modified":"2020-11-18T01:22:00","modified_gmt":"2020-11-18T01:22:00","slug":"google-hit-with-first-gdpr-fine-over-forced-consent-eight-new-complaints-filed-over-right-to-access","status":"publish","type":"post","link":"https:\/\/www.privateinternetaccess.com\/blog\/google-hit-with-first-gdpr-fine-over-forced-consent-eight-new-complaints-filed-over-right-to-access\/","title":{"rendered":"Google hit with first big GDPR fine over “forced consent”; eight new complaints filed over “right to access”"},"content":{"rendered":"\n

Last June Privacy News Online wrote about complaints<\/a> filed just six minutes after the EU\u2019s tough privacy law, the General Data Protection Regulation<\/a> (GDPR), started to be enforced. They were brought by a new organization defending privacy rights, \u201cNone of your business\u201d (NOYB), headed up by the Austrian lawyer Max Schrems. Four similar complaints were filed, against Google, Facebook, WhatsApp and Instagram. Because of the way that EU law operates, the complaints were filed with national and regional data protection authorities \u2013 respectively, those in France, Austria, Belgium and Hamburg, Germany. Each of those data protection authorities considers the case before them, and then issues a ruling if it is within their jurisdiction. Although the judgment only applies to the country in question, in practice, data protection agencies in the EU tend to follow each other to ensure a consistent approach to privacy law across the region. Last year\u2019s complaints were over what NOYB called \u201cforced consent\u201d \u2013 the fact that users must agree to the use of their personal data if they want to access the service:<\/p>\n\n\n\n

Privacy \u00e0 la \u201ctake it or leave it\u201d?<\/b> The new General Data Protection Regulation (GDPR) which came into force today at midnight is supposed to give users a free choice, whether they agree to data usage or not. The opposite feeling spread on the screens of many users: tons of \u201cconsent boxes\u201d popped up online or in applications, often combined with a threat that the service can no longer be used if users do not consent.<\/p><\/blockquote>\n\n\n\n

The French data protection authority, the Commission nationale de l\u2019informatique et des libert\u00e9s (CNIL, in English: the National Commission on Informatics and Liberty) has just issued its judgment regarding the NOYB complaint. It includes the first major fine for a breach of the GDPR:<\/p>\n\n\n\n

On 21 January 2019, the CNIL\u2019s restricted committee imposed a financial penalty of 50 Million euros against the company GOOGLE LLC, in accordance with the General Data Protection Regulation (GDPR), for lack of transparency, inadequate information and lack of valid consent regarding the ads personalization.<\/p><\/blockquote>\n\n\n\n

CNIL\u2019s post gives a good explanation of how the French authority came to this decision, and why it found Google had broken the law. Although the 50 million euros fine (about $57 million) is well below the maximum possible \u2013 under the GDPR, Google could have been fined 4% of its global turnover \u2013 CNIL notes: \u201cthe violations are continuous breaches of the Regulation as they are still observed to date. It is not a one-off, time-limited, infringement.\u201d That is, CNIL may impose further fines if Google does not address the problem. Not surprisingly, Google has said that it will appeal<\/a>.<\/p>\n\n\n\n

CNIL was punishing Google for breaching the GDPR in France only: it is quite possible that the data protection authorities in other EU nations will now impose similar fines, which could therefore add up to considerably more than 50 million euros. The ruling is important for signalling that even the biggest non-EU companies must fully comply with the GDPR, or face significant and repeated fines.<\/p>\n\n\n\n

The ramifications of the decision for the online world are wide. \u201cForced consent\u201d forms the basis of most of today\u2019s online advertising, as this comment from Articl8 \u2013 which describes itself as \u201cthe world\u2019s first pro-privacy\u201d lobby group \u2013 makes clear:<\/p>\n\n\n\n

According to [Interactive Advertising Bureau Europe] the digital advertising industry in Europe in 2017 was worth 48 Billion Euros and (with very few exceptions) the vast majority of those revenues come from the same business model (in fact Google and Facebook are estimated to receive 84% of global digital advertising revenues \u2013 so arguably exactly the same model) and the CNIL action essentially outlaws the model which for the last decade and a half has depended on people opting out of a practise they are not even aware of, now requiring those same people having to give consent under the terms of GDPR.<\/p><\/blockquote>\n\n\n\n

Significant as the Google fine may be, it\u2019s worth emphasizing that it is likely to be only the start of a much wider crackdown on non-compliance with the GDPR. There are the three other complaints about \u201cforced consent\u201d filed against Facebook, WhatsApp and Instagram: it is possible that the relevant data protection authorities will find further grounds for concern. In addition, NOYB has just filed eight more complaints under the GDPR. This time, the targets are online streaming services: Amazon Prime, Apple Music, DAZN, Flimmit, Netflix, SoundCloud, Spotify and YouTube. At issue is the new \u201cright to access<\/a>\u201d granted by the GDPR. This is a right to obtain a copy of all raw data that a company holds about a user, as well as additional information about the sources and recipients of the data, the purpose for which the data is processed, and information about the countries in which the data is stored and how long it is stored. Here\u2019s what NOYB found, according to its director, Max Schrems:<\/p>\n\n\n\n

Many services set up automated systems to respond to access requests [for personal data held], but they often don\u2019t even remotely provide the data that every user has a right to. In most cases, users only got the raw data, but, for example, no information about who this data was shared with. This leads to structural violations of users\u2019 rights, as these systems are built to withhold the relevant information.<\/p><\/blockquote>\n\n\n\n

Clearly, if any of the eight complaints filed with the relevant local data protection authorities is upheld, it could have important implications for how companies respond to GDPR requests. It could require the re-vamp of systems used to process GDPR requests automatically, or lead to more manual processing \u2013 at greater cost. As with the first round of GDPR complaints filed by NOYB, it will be many months before the first ruling is handed down. But things are unlikely to get any easier for online companies that do business in the EU \u2013 wherever they are based. Recently, the European Commission issued a statement noting with satisfaction the impact of the GDPR<\/a>:<\/p>\n\n\n\n

We are already beginning to see the positive effects of the new rules. Citizens have become more conscious of the importance of data protection and of their rights. And they are now exercising these rights, as national Data Protection Authorities see in their daily work. They have by now received more than 95,000 complaints from citizens.<\/p><\/blockquote>\n\n\n\n

The statement claimed that there was \u201ca clear convergence at international level towards a modern data protection regime.\u201d The obvious exception to that convergence is the US, which has traditionally avoided regulating privacy directly. But that may change. Tech leaders like Apple CEO Tim Cook are calling for new privacy laws in the US<\/a>, and many others are waking up to the far-reaching nature of the GDPR. The first big EU fine, with the prospect of more to come, is likely to increase the pressure from privacy advocates for similar laws in the US.<\/p>\n\n\n\n

Featured image by Simon Steinberger<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last June Privacy News Online wrote about complaints filed just six minutes after the EU\u2019s tough privacy law, the General Data Protection Regulation (GDPR), started to be enforced. They were brought by a new organization defending privacy rights, \u201cNone of your business\u201d (NOYB), headed up by the Austrian lawyer Max Schrems. Four similar complaints were … Continue reading “Google hit with first big GDPR fine over “forced consent”; eight new complaints filed over “right to access””<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":10428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":true,"_modified_date":"","footnotes":""},"categories":[1,130],"tags":[223,128,485,74,681,1349],"class_list":["post-10425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-governments","tag-cnil","tag-france","tag-gdpr","tag-google","tag-max-schrems","tag-noyb"],"yoast_head":"\nGoogle hit with first big GDPR fine over "forced consent"; eight new complaints filed over "right to access"<\/title>\n<meta name=\"description\" content=\"Last June Privacy News Online wrote about complaints filed just six minutes after the EU's tough privacy law, the General Data Protection Regulation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.privateinternetaccess.com\/blog\/google-hit-with-first-gdpr-fine-over-forced-consent-eight-new-complaints-filed-over-right-to-access\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google hit with first big GDPR fine over "forced consent"; 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