{"id":13770,"date":"2020-08-19T08:03:52","date_gmt":"2020-08-19T15:03:52","guid":{"rendered":"https:\/\/www.privateinternetaccess.com\/blog\/?p=13770"},"modified":"2019-08-18T11:19:00","modified_gmt":"2019-08-18T11:19:00","slug":"clear-channel-to-start-tracking-consumers-with-billboards-in-europe","status":"publish","type":"post","link":"https:\/\/www.privateinternetaccess.com\/blog\/clear-channel-to-start-tracking-consumers-with-billboards-in-europe\/","title":{"rendered":"Clear Channel to start tracking consumers with billboards in Europe"},"content":{"rendered":"<p>Clear Channel, a international traditional advertising company known for its billboards, will be bringing its Radar tracking program to Europe following some tweaks to the program to bring it into compliance with the <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/general-data-protection-regulation-one-year-on-what-next\/\">GDPR<\/a>. Radar is a program that gives advertisers access to anonymized phone location data of those that pass by billboards with their ads on them and represents the pinnacle of outdoor ad tracking. An advertiser would then be able to retarget people based on if they\u2019ve seen a particular billboard. This program has already been active in the United States for four years.<\/p>\n<h2>Yes, the billboards are tracking you<\/h2>\n<p>To be clear, mobile data providers have been <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/your-cell-phone-carrier-is-selling-your-real-time-location-data-to-third-parties\/\">selling phone location data<\/a> for advertising and marketing purposes for years now. This <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/can-websites-track-your-phone\/\">data<\/a> is accurate to within meters and can definitely be used to determine if you went down the road next to a particular billboard. This type of data is regularly used by law enforcement, bounty hunters, and for targeting ads in the digital space. Arguably, Clear Channel is just bringing that readily available information and the extra retargeting ability that it generates to a more traditional advertising space. Officially, Clear Channel describes on their site that the <a href=\"https:\/\/clearchanneloutdoor.com\/radar-data-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">tracking<\/a>:<\/p>\n<blockquote><p>\u201cmeasures consumer\u2019s real-world travel patterns and behaviors as they move through their day, analyzing data on direction of travel, billboard viewability, and visits to specific destinations.\u201d<\/p><\/blockquote>\n<p>Speaking with <a href=\"https:\/\/www.theverge.com\/2020\/8\/10\/21361734\/clear-channel-billboards-privacy-ad-tracking-europe\" target=\"_blank\" rel=\"noopener noreferrer\">The Verge<\/a>, Clear Channel\u2019s international division CEO William Eccleshare commented that the data was \u201cvery well anonymized.\u201d<\/p>\n<p>Most people don\u2019t know that. While the billboards aren\u2019t quite yet at the level of Minority Report or Black Mirror, they are definitely well on their way. Clear Channel\u2019s Radar program will be available starting in the UK and Spain and will also eventually open up in Sweden. There isn\u2019t much that can be done to prevent this type of tracking \u2013 besides leaving your phone at home. Never forget that an <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/the-internet-of-things-is-surveillance\/\">increasingly connected world<\/a> means more vectors for tracking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clear Channel, a international traditional advertising company known for its billboards, will be bringing its Radar tracking program to Europe following some tweaks to the program to bring it into compliance with the GDPR. Radar is a program that gives advertisers access to anonymized phone location data of those that pass by billboards with their &hellip; <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/clear-channel-to-start-tracking-consumers-with-billboards-in-europe\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Clear Channel to start tracking consumers with billboards in Europe&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":13771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1,1941],"tags":[1926,1925,801],"class_list":["post-13770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-surveillance","tag-billboard","tag-clear-channel","tag-location-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 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bringing its Radar tracking program to Europe following\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.privateinternetaccess.com\/blog\/clear-channel-to-start-tracking-consumers-with-billboards-in-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"PIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/privateinternetaccess\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-19T15:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.privateinternetaccess.com\/blog\/wp-content\/uploads\/2020\/08\/Clear-Channel-to-start-tracking-consumers-with-billboards-in-Europe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caleb Chen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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