{"id":15806,"date":"2021-07-29T03:43:00","date_gmt":"2021-07-29T10:43:00","guid":{"rendered":"https:\/\/www.privateinternetaccess.com\/blog\/?p=15806"},"modified":"2021-11-17T07:43:55","modified_gmt":"2021-11-17T15:43:55","slug":"how-discussions-at-the-world-wide-web-consortium-could-undermine-efforts-to-strengthen-privacy","status":"publish","type":"post","link":"https:\/\/www.privateinternetaccess.com\/blog\/how-discussions-at-the-world-wide-web-consortium-could-undermine-efforts-to-strengthen-privacy\/","title":{"rendered":"How Discussions at the World Wide Web Consortium Could Undermine Efforts to Strengthen Privacy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the surest signs that privacy is becoming a major factor in the online world is the attempt by major Internet companies to claim that they value it. Mark Zuckerberg proclaimed that \u201c<a href=\"https:\/\/www.privateinternetaccess.com\/blog\/zuckerberg-promises-the-future-is-private-but-multiple-investigations-of-facebook-for-data-protection-failures-suggest-otherwise\/\">The future is private<\/a>\u201c, while Google wrote that \u201c<a href=\"https:\/\/www.privateinternetaccess.com\/blog\/google-says-privacy-is-paramount-to-us-in-everything-we-do-heres-why-that-isnt-true\/\">Privacy is paramount to us<\/a>\u201c. As part of that attempt to jump on the privacy bandwagon, Google announced its \u201cPrivacy Sandbox\u201d. This essentially blocks third-party cookies in Google\u2019s Chrome browser, and replaces them with a new set of tools that Google claims will protect privacy better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In January of this year, Google offered <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/blog\/privacy-sandbox-update-2021-jan\">a progress update on the Privacy Sandbox<\/a>. But a couple of weeks before that blog post, Google\u2019s plans were thrown into disarray by a press release from the UK\u2019s <a href=\"https:\/\/www.gov.uk\/government\/organisations\/competition-and-markets-authority\/about\">Competition and Markets Authority<\/a> (CMA), which works \u201cto promote competition for the benefit of consumers, both within and outside the UK\u201d. The announcement revealed that the <a href=\"https:\/\/www.gov.uk\/government\/news\/cma-to-investigate-google-s-privacy-sandbox-browser-changes\">CMA had opened an investigation into Google\u2019s proposals<\/a> to drop third-party cookies from Chrome. As a result of this unexpected turn of events, Google seems to have <a href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\">slammed on the brakes for the Privacy Sandbox<\/a>: it now says that \u201cit\u2019s become clear that more time is needed across the ecosystem to get this right.\u201d Actually, behind the scenes, rather more is happening than simply slowing things down a little. <a href=\"https:\/\/www.gov.uk\/government\/news\/cma-to-have-key-oversight-role-over-google-s-planned-removal-of-third-party-cookies\">The UK\u2019s CMA is getting quite deeply involved<\/a> in the project:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The CMA is to take up a role in the design and development of Google\u2019s Privacy Sandbox proposals to ensure they do not distort competition. The CMA is now launching a consultation on whether to accept Google\u2019s commitments. If accepted, the commitments would be legally binding.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Although the new commitments from Google are chiefly addressing UK\u2019s competition concerns , the CMA rightly notes that \u201cthey are likely to have implications for the global implementation of Google\u2019s Privacy Sandbox proposals.\u201d As with the EU\u2019s GDPR, the global nature of privacy is evident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The original press release notes that the CMA acted after receiving <a href=\"https:\/\/marketersforanopenweb.com\/marketers-for-an-open-web-calls-on-uk-competition-and-market-authority-to-block-googles-privacy-sandbox\/\">a complaint<\/a> from a group calling themselves \u201c<a href=\"https:\/\/movementforanopenweb.com\/\">Marketers for an Open Web<\/a>\u201c. Alongside \u201cprivacy\u201d, \u201copen\u201d is another much-abused word. The organization\u2019s site says: \u201cMarketers For An Open Web has a shared goal of preserving the web as an open platform for diverse and rich experiences provided by multiple parties.\u201d But this isn\u2019t about openness, which is a technical issue to do with computer standards, it\u2019s about fighting the domination of Google in the online ad market. That\u2019s certainly a problem \u2013 one that this site was writing about many years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also about defending advertisers and their use of surveillance advertising \u2013 \u201c<a href=\"https:\/\/movementforanopenweb.com\/\">Advertising Funds the Open Web<\/a>\u201c, another section claims. But advertising doesn\u2019t fund the \u201copen Web\u201d, which is a set of non-proprietary technical standards; advertising <i>does<\/i> fund much of the <i>free<\/i> Web, but that\u2019s largely a historical accident, a consequence of how the Internet embraced commerce in the 1990s. Indeed, today there is a major move away from ad-funded material, towards subscriptions policed by paywalls. Not that advertising itself is problematic: as this blog has reported for some time, what is harmful is the massive tracking it draws on, and its use of <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/?s=micro-targeted\">micro-targeted ads<\/a> delivered through <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/?s=real-time+bidding\">real-time bidding<\/a>. There are alternatives that work perfectly well, but not ones that the advertising industry likes, given its huge investment in surveillance technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The attack by Marketers For An Open Web on Google is not limited to its complaint to the CMA. A rich and fascinating feature by Issie Lapowsky on Protocol reveals that the director of the group, James Roswell, has become extremely active in some discussions run by the World Wide Web Consortium (W3C), one of the key global institutions for defining new online standards. According to Lapowsky\u2019s reporting, Roswell has concerns not just about Google\u2019s Privacy Sandbox, which are justified insofar as they touch on the way it strengthens Google\u2019s grip on the online ad sector, but also about other key players that produce Web browsers \u2013 companies such as Apple and Microsoft. However:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>the engineers and privacy advocates who have long held W3C territory aren\u2019t convinced. They say the W3C is under siege by an insurgency that\u2019s thwarting browsers from developing new and important privacy protections for all web users. \u201cThey use cynical terms like: \u2018We\u2019re here to protect user choice\u2019 or \u2018We\u2019re here to protect the open web\u2019 or, frankly, horseshit like this,\u201d said Pete Snyder, director of privacy at Brave, which makes an anti-tracking browser. \u201cThey\u2019re there to slow down privacy protections that the browsers are creating.\u201d<\/p><p>Snyder and others argue these new arrivals, who drape themselves in the flag of competition, are really just concern trolls, capitalizing on fears about Big Tech\u2019s power to cement the position of existing privacy-invasive technologies.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This is the real danger here. Under the guise of challenging Internet giants, a false dichotomy between privacy and competition is being created in order to blunt efforts to implement effective new standards that enshrine data protection in browsers and elsewhere. In fact, stopping all companies from tracking people online would boost both privacy and competition. The Protocol article makes clear that the arguments around privacy are now so heated and confusing that some policymakers may give up trying understand what is best, and simply leave the status quo, where everyone online is tracked relentlessly and invasively \u2013 exactly what the advertising industry wants. The exception could be those in the EU, fortified by the global recognition of the <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/?s=gdpr\">GDPR<\/a> as the gold standard for data protection. As a previous post noted, there are already calls in Europe for micro-targeted advertising to be <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/eu-politicians-want-europes-next-big-digital-law-to-tackle-micro-targeted-advertising-by-regulating-or-even-banning-it\/\">regulated or even banned<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featured image by <a href=\"https:\/\/pixabay.com\/photos\/puppy-tug-o-war-lab-1647692\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trainer24<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the surest signs that privacy is becoming a major factor in the online world is the attempt by major Internet companies to claim that they value it. Mark Zuckerberg proclaimed that \u201cThe future is private\u201c, while Google wrote that \u201cPrivacy is paramount to us\u201c. As part of that attempt to jump on the &hellip; <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/how-discussions-at-the-world-wide-web-consortium-could-undermine-efforts-to-strengthen-privacy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Discussions at the World Wide Web Consortium Could Undermine Efforts to Strengthen Privacy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":15808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":true,"_modified_date":"","footnotes":""},"categories":[1,130,1940,1941],"tags":[660,911,2396,200,104,74,1207,1604,2418,2417,2078,2172],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-governments","category-social-media","category-surveillance","tag-advertising","tag-chrome","tag-cma","tag-eu","tag-facebook","tag-google","tag-mark-zuckerberg","tag-micro-targeting","tag-open-web","tag-privacy-sandbox","tag-rtb","tag-w3c"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Discussions at the World Wide Web Consortium Could Undermine Efforts to Strengthen 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