{"id":22756,"date":"2023-01-12T00:32:47","date_gmt":"2023-01-12T08:32:47","guid":{"rendered":"https:\/\/www.privateinternetaccess.com\/blog\/?p=22756"},"modified":"2024-01-25T10:30:09","modified_gmt":"2024-01-25T18:30:09","slug":"social-media-makes-reading-cool","status":"publish","type":"post","link":"https:\/\/www.privateinternetaccess.com\/blog\/social-media-makes-reading-cool\/","title":{"rendered":"Reading Is Cool Again. The Reason? Social Media"},"content":{"rendered":"\n

Books are irrelevant in the digital age<\/strong> where on-demand content and social media dominate our time \u2013 at least some experts want you to think so<\/strong>. Many blame our poor attention spans, but it\u2019s more likely how we manage every minute of our day. Before the Covid-19 lockdown, we just didn\u2019t take the time to read or participate in other hobbies, at least not as much.<\/p>\n\n\n\n

But books are making a strong comeback, and one of the primary reasons is social media. Book influencers are paving the way for an entirely new generation of reading enthusiasts \u2013 eBook sales alone were over S1 billion in 2020<\/strong>. Even celebrities like Emma Watson and Jimmy Fallon use social media to showcase their love of reading<\/strong> and encourage others to take part.\u00a0<\/p>\n\n\n\n

\n

Table of Contents<\/h4>\nThe Rise of Reading During Covid<\/a>
\nHow Social Media Boosts Reading Interest<\/a>
\n
What Is A Book Influencer?<\/a><\/section>\n
Trending Book Clubs on Social Media<\/a><\/section>\n
Something for Everyone \u2013 Reading Apps Diversify<\/a><\/section>\n
Are Print Books Dead? Far From It<\/a><\/section>\nRead On and Relax<\/a>
\n\n<\/div>\n\n\n\n

The Rise of Reading During Covid<\/strong><\/h2>\n\n\n\n

In the second half of 2020, Americans read 25% more than the previous year. People began joining virtual book clubs, and audiobooks provided a break from the constant news updates on TV. Social media book influencers, <\/strong>celebrities like Emma Watson and Reese Witherspoon, and even daytime talk shows began to promote reading<\/strong>. Books prompted conversations and brought us together during a time we felt total isolation.\u00a0<\/p>\n\n\n

\n
\"Infographic
One of the best things about this timeline is that social media boosted reading. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Digital formats made sharing titles with your friends and other book club members easy<\/strong>. Most eBook apps even offer free books, often classics or the first book in a series, to draw a reader in. <\/p>\n\n\n\n

As more people worked from home and used their devices to stay connected, the lockdown also saw an increase in cybercrime. Use the most secure USA VPN<\/a> to protect your personal information when you go online.<\/p>\n\n\n\n

How Social Media Boosts Reading Interest<\/strong><\/h2>\n\n\n\n

The pandemic provided the downtime needed to pick up a book and enjoy other hobbies. Soon, reading was blowing up on social media with digital book clubs and book influencers renewing our interest in the hobby. As such, the number of readers doubled during the Covid-19 lockdown<\/strong>. Pretty wild!<\/p>\n\n\n\n

It seems that reading is the new \u2018it\u2019 thing\u2026 and shouldn\u2019t it be? Thanks to digital formats and home delivery services, books are easier than ever to access<\/strong>. You can immerse yourself in an entirely different culture, learn a new language via audiobook, or even learn a new skill. Since readers couldn\u2019t gather for their traditional book clubs, social media and video book clubs became a way to keep them going.<\/p>\n\n\n\n

Short-form social media apps like Twitter, Instagram, and TikTok became platforms for book clubs and book recommendations by celebrities<\/strong>. After all, who wants to read a dry review when you can hear about the book from someone just like you (or better yet a celebrity) via a TikTok video?\u00a0<\/p>\n\n\n

\n
\"Infographic
I\u2019m attached to real-life books, but ebooks and audiobooks have a lot going on for them.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

What Is a Book Influencer?<\/strong><\/h3>\n\n\n\n

Book influencers use various platforms like Facebook, Instagram, TikTok, or Twitter, to promote books. Typically, book influencers read the book, offer a personalized review, and encourage others to read<\/strong> it.<\/strong> It\u2019s not uncommon for publishers and authors to make them part of advertising campaigns \u2013 especially book launches and other PR events. Check out a few of the most popular book influencers who use short-form social media.<\/p>\n\n\n\n\n \n \n \n \n
Popular Book Influencers by App<\/strong><\/th><\/tr><\/thead> \n
Instagram<\/strong><\/td>\n <\/tr>\n
    James Trevino (@james_trevino) \u2013 288K followers<\/ul>\n\n
      Sue (@Suethebookie) \u2013 23.3K followers<\/ul>\n
        Michelle (@bookbriefs) \u2013 10.4K followers<\/ul>\n
          Danielle Rollins (@daniellevalentinebook) \u2013 9,331K followers<\/ul>\n <\/td>\n <\/tr>
Twitter<\/strong><\/td>\n <\/tr>\n
    Marsha Collier (@MarshaCollier) \u2013 233.3K followers<\/ul>\n
      Girl Who Reads (@Girl_Who_Reads) \u2013 5,051K followers<\/ul>\n
        Leslie Lindsay (@LeslieLindsay1) \u2013 1,231K followers<\/ul>\n
          DS Book Promotions (@DS_Promotions1) \u2013 554 followers<\/ul>\n <\/td>\n <\/tr>
TikTok<\/strong><\/td>\n <\/tr>\n
    Ayman (@aymansbooks) \u2013 889.2K followers<\/ul>\n
      Jaysen Headley (@ezeekat) \u2013 548.9K followers<\/ul>\n
        Abby Parker (@abbysbooks) \u2013 461.3K followers<\/ul>\n
          Pauline Juan (@thebooksiveloved) \u2013 101K followers<\/ul>\n <\/td>\n <\/tr>
TikTok<\/strong><\/td>\n <\/tr>\n
    Ayman (@aymansbooks) \u2013 889.2K followers<\/ul>\n <\/td>\n<\/tr><\/tbody><\/table>\n\n\n\n

    Inspired by #BookTok, which has quickly become one of the highest trending reading topics, TikTok created #bookclub. <\/strong>The app\u2019s book club offers recommendations and you can find BookTok reads there as well.\u00a0<\/p>\n\n\n\n

    TikTok wasn\u2019t the only short-form social media to trend. Instagram has success with #bookstagram, and some bookstagrammer accounts are reaching over 200K followers<\/strong>.<\/p>\n\n\n\n

    Trending Book Clubs on Social Media<\/strong><\/h3>\n\n\n\n

    Promoting reading isn\u2019t only for book influencers \u2013 many celebrities, services, and even talk shows have book clubs<\/strong> trending on social media. Oprah\u2019s Book Club is still going strong after three decades, and the space is now seeing a new generation of celebrities that encourages young people to read.\u00a0<\/p>\n\n\n\n

    You can find celebrities of all ages promoting reading<\/strong> and popular radio programs, streaming platforms, and talk shows starting book clubs of their own. Many of these cover content across a variety of social media platforms<\/strong>, so let\u2019s see who\u2019s trending on each app.<\/p>\n\n\n\n\n \n \n \n \n \n \n
    Trending Book Clubs by App<\/strong><\/th><\/tr><\/thead> \n
    Facebook<\/strong><\/td>\n <\/tr>\n
      \ud83d\udcda The Book Hangout Spot \u2013 One of the largest book clubs on Facebook, it includes a book of the month to read and discuss. It has daily topics\/happenings like Meme Monday and Share Your Links Sunday, as well as quarterly events like Cover Wars.<\/ul>\n
        \ud83d\udcda Gals Who Read \u2013 Selects a new book each month and the discussion takes place over Zoom, so it has an interactive feel.<\/ul>\n
          \ud83d\udcda Facebook Book Club \u2013 A place to recommend books for other members to read and start your own discussion on them. No real book of the month, you just choose a recommendation and read with no pressure to create a discussion on the topic.<\/ul>\n\n \n <\/td>\n <\/tr>
    Instagram<\/strong><\/td>\n <\/tr>\n
      \ud83d\udcda Emma Watson (@oursharedshelf) \u2013 Promotes feminist pieces. Watson also hides books in various cities for others to read in hopes they\u2019ll rehide them for someone else when they finish.<\/ul>\n
        \ud83d\udcda Reese Witherspoon (@reesewitherspoon) \u2013 Mostly reads modern romances and thrillers promoting women\u2019s stories.<\/ul>\n
          \ud83d\udcda Emma Roberts (@belletrist) \u2013 New books are chosen each month along with Roberts promoting an independently owned bookstore.<\/ul>\n
            \ud83d\udcda Good Morning America (@gmabookclub) \u2013 Human-interest pieces, government-related, and true stories meant to open up discussions on a range of topics.<\/ul>\n <\/td>\n <\/tr>
    Twitter<\/strong><\/td>\n <\/tr>\n
      \ud83d\udcda Jenna Bush Hagar (#ReadWithJenna) \u2013 Reads a diverse selection of books from the Book of the Month Club.<\/ul>\n
        \ud83d\udcda Bethanne Patrick (@TheBookMaven) \u2013 Patrick is a book critic who reads and reviews books on her Twitter account, and she sparks discussion on topics such as banned books. She encourages people to read books of all genres.<\/ul>\n
          \ud83d\udcda Book Riot (@BookRiot) \u2013 A fun, engaging place to find a variety of genres to read and discuss. Book Riot also has a podcast.<\/ul>\n
            \ud83d\udcda GalleyCat (@GalleyCat) \u2013 Your one-stop shop for all things book related including reviews, book signings, new releases, and movie adaptations.<\/ul>\n <\/td>\n <\/tr>
    TikTok<\/strong><\/td>\n <\/tr>\n
      \ud83d\udcda Oprah Winfrey (Oprah\u2019s Book Club) \u2013 Showcases literary works by people of color, human interest pieces, and classic selections.<\/ul>\n
        \ud83d\udcda TikTok Book Club (#bookclub) \u2013 Selects a book and hosts a five-influencer panel live discussion on the book at the end of the month. You can also find BookTok choices on TikTok Book Club.<\/ul>\n
          \ud83d\udcda Bookington Book Club (@caitsbooks) \u2013 Does live discussions on books via TikTok. Books are chosen by member voting across Discord, Facebook, TikTok, and Fable Club.<\/ul>\n
            \ud83d\udcda BookTok (#BookTok) \u2013 Less of a book club and more of a way to prompt discussion on a huge variety of books. Anyone can participate. Simply add #BookTok to your TikTok book post and others can see your recommendation.<\/ul>\n<\/td><\/tr>
    Apple Podcast<\/strong><\/td>\n <\/tr>\n
      \ud83d\udcda Borrowed (Brooklyn Public Library) \u2013 This major library showcases local community stories and offers a book list to give you plenty of options for new reads. It also discusses fun topics like what exactly librarians do all day, and other must-know questions.<\/ul>\n
        \ud83d\udcda NPR (NPR\u2019s Book of the Day) \u2013 Find a variety of book options anywhere, including children\u2019s books, novels, new releases, and poetry.<\/ul>\n <\/td>\n<\/tr>
    Netflix<\/strong><\/td>\n <\/tr>\n
      \ud83d\udcda Netflix Book Club (netflixbookclub.com) \u2013 Pairs popular books with their Netflix film adaptations.<\/ul>\n<\/td><\/tr><\/tbody><\/table>\n
      \n\n\n\n

      Something for Everyone \u2013 Reading Apps Diversify<\/strong><\/h3>\n\n\n\n

      The beginning of the eBook brought us Barnes & Noble\u2019s Nook and Amazon\u2019s Kindle, but the ability to put the reading apps on mobile devices without buying a separate eReader changed the game<\/strong>. You can download reading apps from Nook, Kindle, Google Play, and Wattpad (just to name a few).\u00a0<\/p>\n\n\n\n

      Want to listen to a story? Use Audible or LibriVox. Just go to your iOS or Android app store and download a reading app<\/strong>. To get you started, check out some of the following apps, like Comixology<\/em>, which caters to fans of comics and manga, or Chilling: Scary Horror Stories<\/em>, which offers spine tingling tales. Some apps focus on one author, like Plato, <\/em>or a single hobby, like DIY home improvements.\u00a0<\/p>\n\n\n\n

      Regardless of your reading tastes or operating system, you can find a mobile app with the right book for you.\u00a0<\/p>\n\n\n

      \n
      \"\"
      The multitude of reading apps shows that people are still very much in love with reading.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

      Are Print Books Dead? Far From It<\/strong><\/h2>\n\n\n\n

      You might be surprised to find out the print format is still incredibly popular. In 2020, 750 million print books were sold versus 191 million eBooks the year before.<\/strong>\u00a0<\/p>\n\n\n\n

      Maybe it\u2019s something about a physical book. The crisp pages, the new binding, the smell. Whatever it is, print certainly isn\u2019t dead. Print books still outperform digital books 4 to 1 in sales.<\/strong>\u00a0<\/p>\n\n\n

      \n
      \"Pie
      Digital is great, but most people still love print books.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

      But this doesn\u2019t mean digital formats aren\u2019t just as good. Audiobooks and eBooks are catching up in the sales and popularity department<\/strong>. American audiobook sales rose by 15% during the 2019 Covid lockdown, and eBooks saw a 20% rise in sales in 2020.\u00a0<\/p>\n\n\n\n

      The table below provides some of the pros and cons of each format, in case you\u2019re still on the fence or you just want to know more.<\/p>\n\n\n\n\n \n \n
      The Pros & Cons of Digital Vs Print Books<\/strong><\/th><\/tr><\/thead>\n
      Format<\/td>\n Pros<\/td>\n Cons<\/td>\n <\/tr>\n
      Digital<\/td>\n

        \u2705 Portability<\/p><\/ul>

        <\/p>\n

          \u2705 Reduces deforestation<\/ul>\n
            \u2705 Ability to increase font<\/ul>\n
              \u2705 Adjustable lighting<\/ul>\n
                \u2705 Easy to share with others<\/ul>\n
                  \u2705 Immediate availability<\/ul>\n<\/td>\n
        \u26d4 Sleep disruption<\/ul>\n
          \u26d4 Creates electronic waste in landfills<\/ul>\n
            \u26d4 Relies on batteries<\/ul>\n
              \u26d4 Ads and trackers<\/ul>\n
                \u26d4 Require updates<\/ul>\n
                  \u26d4 Current titles are expensive<\/ul><\/td>\n \n \n <\/tr>\n
      Print<\/td>\n

        \u2705 The battery won\u2019t die<\/p><\/ul>

        <\/p>\n

          \u2705 Less eye strain\/no blue light<\/p><\/ul>

          <\/p>\n

            \u2705 You don\u2019t need to update it<\/p><\/ul>

            <\/p>\n

              \u2705 Uninterrupted reading\/no ads<\/p><\/ul>

              <\/p>\n

                \u2705 No electronic waste<\/p><\/ul>

                <\/p>\n

                  \u2705 Affordability<\/p><\/ul>

                  <\/p>\n<\/td>\n

        \u26d4 Unchangeable font size<\/p><\/ul>

        <\/p>\n

          \u26d4 Adds to deforestation<\/p><\/ul>

          <\/p>\n

            \u26d4 Not as portable in bulk<\/p><\/ul>

            <\/p>\n

              \u26d4 Delays due to shipping\/out of stock<\/p><\/ul>

              <\/p>\n

                \u26d4 Physical libraries require more space<\/p><\/ul>

                <\/p>\n

                  \u26d4 Damaged\/bent pages<\/p><\/ul>

                  <\/p>\n<\/td>\n<\/tr><\/tbody><\/table>\n\n\n\n

                  Read On and Relax<\/strong><\/h2>\n\n\n\n

                  Love it or hate it, social media has brought about a new reading Renaissance<\/strong>. We often tout the dangers and mindlessness of it, but the rise of reading proves it also has a good side.\u00a0<\/p>\n\n\n\n

                  Whether you like the smell of a print book or the convenience of a digital version, the reading trend isn\u2019t going out of style anytime soon<\/strong>. I prefer digital for travel and print for relaxing on the couch. Let us know what format you prefer in the comments.\u00a0<\/p>\n\n\n\n

                  <\/p>\n","protected":false},"excerpt":{"rendered":"

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