{"id":24866,"date":"2023-07-14T06:41:11","date_gmt":"2023-07-14T13:41:11","guid":{"rendered":"https:\/\/www.privateinternetaccess.com\/blog\/?p=24866"},"modified":"2023-07-16T23:34:49","modified_gmt":"2023-07-17T06:34:49","slug":"threads-complex-privacy-issues","status":"publish","type":"post","link":"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/","title":{"rendered":"Meta\u2019s New Twitter Rival Threads Has Complex Privacy Issues"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The last few days have seen widespread excitement about the launch of <a href=\"https:\/\/about.fb.com\/news\/2023\/07\/introducing-threads-new-app-text-sharing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Meta\u2019s new Twitter rival, Threads<\/a>. The uptake has been rapid: <a href=\"https:\/\/arstechnica.com\/tech-policy\/2023\/07\/threads-attracts-30m-users-in-24-hours-despite-design-flaws-privacy-concerns\/?utm_brand=arstechnica&amp;utm_social-type=owned\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">30 million people<\/a> signed up for Threads in the first 24 hours, and after five days, the number had reached <a href=\"https:\/\/techcrunch.com\/2023\/07\/10\/instagrams-threads-app-reaches-100-million-users-in-just-five-days\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">100 million<\/a>. Despite its surging popularity, privacy issues surrounding the app have loomed large.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u2019s App Store provides details about the information that <a href=\"https:\/\/apps.apple.com\/us\/app\/threads-an-instagram-app\/id6446901002\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Threads can collect about users<\/a>. The third-party advertising section alone reads as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchases (purchase history)<\/li>\n\n\n\n<li>Financial info (other financial info)<\/li>\n\n\n\n<li>Location (precise location, coarse location)<\/li>\n\n\n\n<li>Contact info (physical address, email address, name, phone number, other user contact info)<\/li>\n\n\n\n<li>Contacts<\/li>\n\n\n\n<li>User content (photos or videos, gameplay content, other user content)<\/li>\n\n\n\n<li>Search history<\/li>\n\n\n\n<li>Browsing history<\/li>\n\n\n\n<li>Identifiers (user ID, device ID)<\/li>\n\n\n\n<li>Usage Data (product interaction, advertising data, other usage data)<\/li>\n\n\n\n<li>Diagnostics (crash data, performance data, other diagnostic data)<\/li>\n\n\n\n<li>Other data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">An article on <a href=\"http:\/\/wired.com\/story\/meta-twitter-threads-bluesky-spill-hive-mastodon-privacy-comparison\/(opens%20in%20a%20new%20tab)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wired<\/a> lists the other main categories of personal information that Threads gathers: developer\u2019s advertising or marketing, analytics, product personalization, app functionality, and \u201cother purposes.\u201d Each category includes an extensive list of data points, showing that overall, Threads is collecting far more data than other rivals in the space such as Bluesky. In comparison, the open source, federated social network <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/meta-explores-mastodon\/\">Mastodon<\/a> collects absolutely no information about its users, which shows that doing so is a choice, not a necessity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The quantity of personal data that Threads can capture is a serious problem in the EU. Meta has recently been hit with a <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/meta-gdpr-fine\/\">1.2 billion euros fine (around $1.3 billion)<\/a> for violating the EU\u2019s General Data Protection Regulation (<a href=\"https:\/\/www.privateinternetaccess.com\/blog\/?s=gdpr\">GDPR<\/a>) by sending EU citizens\u2019 personal data to the US where it could be subject to mass surveillance. While Meta might just see billion-dollar fines as the cost of doing business in the EU, <a href=\"https:\/\/noyb.eu\/en\/cjeu-declares-metafacebooks-gdpr-approach-largely-illegal\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a recent decision by the EU\u2019s top court<\/a>, the Court of Justice of the European Union (CJEU), cannot be shrugged off so easily. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what happened according to the <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/?s=noyb\">noyb.eu<\/a> organization, which has been successfully bringing privacy cases against Facebook and Meta for years:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The GDPR allows for six legal bases to process personal data. In the case Meta v Bundeskartellamt, the CJEU has today ruled on all of them \u2013 further clarifying the interpretation of the GDPR. The CJEU has largely closed the doors for Meta to use personal data beyond what is strictly necessary to provide the core products (such as messaging or sharing content) \u2013 all other processing (like advertisement and sharing personal data) requires freely given and fair consent by users.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This is a major judgment that strikes at the heart of personalized advertising-based business models. It\u2019s not clear what the way forward for Meta (and other companies) will be. The GDPR\u2019s stringent privacy protections are thought to be the main reason that Threads is not available in the EU at present \u2013 a huge market that Meta would want to capitalize on if it could.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problems caused by Threads\u2019 massive collection of personal data are probably one reason why much of <a href=\"https:\/\/about.fb.com\/news\/2023\/07\/introducing-threads-new-app-text-sharing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Meta\u2019s post about its new service<\/a> concerns an apparently rather obscure technical aspect:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Soon, we are planning to make Threads compatible with ActivityPub, the open social networking protocol established by the World Wide Web Consortium (W3C), the body responsible for the open standards that power the modern web. This would make Threads interoperable with other apps that also support the ActivityPub protocol, such as Mastodon and WordPress \u2013 allowing new types of connections that are simply not possible on most social apps today. Other platforms including Tumblr have shared plans to support the ActivityPub protocol in the future.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/twitter-alternatives\/\">we previously discussed<\/a>, basing a social network on the <a href=\"https:\/\/www.w3.org\/TR\/activitypub\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActivityPub protocol<\/a> creates big benefits for users. Chief among them is the ability to move between different services that support it without losing your social network. This could potentially be great news for data protection as it means people can move away from services that fail to respect their privacy to platforms that do. In other words, it allows for far more control than is possible at the moment while people are trapped within the walled gardens of Facebook, Instagram, Twitter, and others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite Meta\u2019s plans to make Threads \u201ccompatible\u201d with ActivityPub \u2013 and it\u2019s unclear what exactly that means \u2013 <a href=\"https:\/\/thenewstack.io\/threads-adopting-activitypub-makes-sense-but-wont-be-easy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">it will not be a simple matter<\/a>, for reasons a post by Richard MacManus on The New Stack explains. Leaving aside the technical issues of linking hundreds of millions of Threads users with multiple external social networks, there are also broader concerns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some worry that this will be a classic case of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Embrace,_extend,_and_extinguish\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">embrace, extend, and extinguish<\/a>, because the influx of millions of Threads users will overwhelm today\u2019s much smaller social networks built around ActivityPub. Others, like Watts Martin, believe that Meta has no interest in such a takeover because it\u2019s not <a href=\"https:\/\/tracks.ranea.org\/post\/722507935765397504\/youre-so-vain-you-probably-think-this-app-is\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">worth the effort<\/a>. In any case, Eugen Rochko, the creator of the leading ActivityPub social network, Mastodon, <a href=\"https:\/\/blog.joinmastodon.org\/2023\/07\/what-to-know-about-threads\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">welcomes the move<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The fact that large platforms are adopting ActivityPub is not only validation of the movement towards decentralized social media, but a path forward for people locked into these platforms to switch to better providers.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If and when Meta adds ActivityPub compatibility to Threads, it will become clearer how it will interoperate with existing social networks there, and whether people will be able to migrate from Threads along with their social graph. That would be a huge win not just for ActivityPub and decentralized social networks, but for online privacy in general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featured image by <a href=\"https:\/\/about.fb.com\/news\/2023\/07\/introducing-threads-new-app-text-sharing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Meta<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last few days have seen widespread excitement about the launch of Meta\u2019s new Twitter rival, Threads. The uptake has been rapid: 30 million people signed up for Threads in the first 24 hours, and after five days, the number had reached 100 million. Despite its surging popularity, privacy issues surrounding the app have loomed &hellip; <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Meta\u2019s New Twitter Rival Threads Has Complex Privacy Issues&#8221;<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":24868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[2753,101,2909,544,218,200,2910,485,1961,2493,2814,2085,1682,2908,105],"class_list":["post-24866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-activitypub","tag-apple","tag-bluesky","tag-cjeu","tag-decentralization","tag-eu","tag-eugen-rochko","tag-gdpr","tag-mastodon","tag-meta","tag-noyb-eu","tag-portability","tag-social-graph","tag-threads","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta\u2019s New Twitter Rival Threads Has Complex Privacy Issues<\/title>\n<meta name=\"description\" content=\"The last few days have seen widespread excitement about the launch of Meta\u2019s new Twitter rival, Threads. 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The uptake has been rapid: 30 million people\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/\" \/>\n<meta property=\"og:site_name\" content=\"PIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/privateinternetaccess\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-14T13:41:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T06:34:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.privateinternetaccess.com\/blog\/wp-content\/uploads\/2023\/07\/threads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1526\" \/>\n\t<meta property=\"og:image:height\" content=\"1048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Glyn Moody\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/glynmoody\" \/>\n<meta name=\"twitter:site\" content=\"@buyvpnservice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glyn Moody\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/\"},\"author\":{\"name\":\"Glyn Moody\",\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/#\/schema\/person\/99ba810662cdf92245f61106c0c29775\"},\"headline\":\"Meta\u2019s New Twitter Rival Threads Has Complex Privacy Issues\",\"datePublished\":\"2023-07-14T13:41:11+00:00\",\"dateModified\":\"2023-07-17T06:34:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/\"},\"wordCount\":933,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.privateinternetaccess.com\/blog\/wp-content\/uploads\/2023\/07\/threads.png\",\"keywords\":[\"activitypub\",\"Apple\",\"bluesky\",\"cjeu\",\"decentralization\",\"EU\",\"eugen rochko\",\"gdpr\",\"Mastodon\",\"meta\",\"noyb.eu\",\"portability\",\"social graph\",\"threads\",\"Twitter\"],\"articleSection\":[\"General Privacy News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/\",\"url\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/\",\"name\":\"Meta\u2019s New Twitter Rival Threads Has Complex Privacy Issues\",\"isPartOf\":{\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.privateinternetaccess.com\/blog\/threads-complex-privacy-issues\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.privateinternetaccess.com\/blog\/wp-content\/uploads\/2023\/07\/threads.png\",\"datePublished\":\"2023-07-14T13:41:11+00:00\",\"dateModified\":\"2023-07-17T06:34:49+00:00\",\"description\":\"The last few days have seen widespread excitement about the launch of Meta\u2019s new Twitter rival, Threads. 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