{"id":5027,"date":"2017-05-26T23:40:06","date_gmt":"2017-05-27T06:40:06","guid":{"rendered":"https:\/\/www.privateinternetaccess.com\/blog\/?p=5027"},"modified":"2024-01-31T00:48:05","modified_gmt":"2024-01-31T08:48:05","slug":"google-now-also-tracks-and-collects-your-offline-credit-card-purchases","status":"publish","type":"post","link":"https:\/\/www.privateinternetaccess.com\/blog\/google-now-also-tracks-and-collects-your-offline-credit-card-purchases\/","title":{"rendered":"Google now also tracks and collects your OFFLINE credit card purchases"},"content":{"rendered":"<p style=\"font-size: 125%; font-weight: 600;\">A little-noticed <a href=\"https:\/\/consumerist.com\/2017\/05\/23\/google-following-your-offline-credit-card-spending-to-tell-advertisers-if-their-ads-work\/\">article<\/a> in the Consumerist dropped a bombshell: Google is now deliberately tracking your <em>offline<\/em> activity, your credit card purchases, in order to feed information back to advertisers about what ads had an effect on you \u2013 not just at the individual level, but even at the device level.<\/p>\n<p>It\u2019s been said, that an executive of VISA \u2013 the credit card company \u2013 is able to predict somebody\u2019s divorce one year ahead of the people concerned. And there was the famous story a few years ago, when targeted advertising correctly (!) identified a teenage pregnancy, the grandfather-to-be unawares and furious over the sudden influx of maternity advertising targeting his daughter.<\/p>\n<p>If your doctor tells you that you have a really rare disease \u2014 something akin to <a href=\"https:\/\/9gag.com\/gag\/1975285\"><em>Kranzler-Eck-Sch\u00f6nefelder\u2019s Syndrome<\/em><\/a> \u2014 we sometimes toy around with the question who we\u2019d tell first about the diagnosis. Friends, family, parents? Today, the correct answer is none of the above: we tell Google first, we always tell Google first.<\/p>\n<p>It follows that Google knows an enormously bigger amount about you, than the companies able to predict your divorce one year ahead of your own thought process. We\u2019ve all read the stories of Cambridge Analytica by now \u2014 how a selection of 43 random \u201clikes\u201d on Facebook was enough to practically give you a complete psychological profile for marketing purposes, marketing for commercial or political goals.<\/p>\n<p>And yet, this is not enough. As Consumerist <a href=\"https:\/\/consumerist.com\/2017\/05\/23\/google-following-your-offline-credit-card-spending-to-tell-advertisers-if-their-ads-work\/\">points out<\/a>, advertisers have a desire to know what ads <em>work on you<\/em> \u2014 not work in general, but work <em>on you<\/em>. Not tailored to demographics, but to the <em>individual<\/em>, and to the level on <em>what device<\/em> of that individual.<\/p>\n<p>And now, Google is giving these advertisers a new tool to follow your offline \u2014 <em>offline!<\/em> \u2014 credit card purchases, which it acquires with around a 70% probability and rising through a network of affiliations.<\/p>\n<p>And since Google can offer this profiling information to individual advertisers, it also collects it for itself, by definition.<\/p>\n<p>Privacy remains your own responsibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A little-noticed article in the Consumerist dropped a bombshell: Google is now deliberately tracking your offline activity, your credit card purchases, in order to feed information back to advertisers about what ads had an effect on you \u2013 not just at the individual level, but even at the device level. It\u2019s been said, that an &hellip; <a href=\"https:\/\/www.privateinternetaccess.com\/blog\/google-now-also-tracks-and-collects-your-offline-credit-card-purchases\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google now also tracks and collects your OFFLINE credit card purchases&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":5029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1,1941],"tags":[],"class_list":["post-5027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-surveillance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google now tracks and collects your OFFLINE credit card 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