{"id":7134,"date":"2018-01-19T09:00:57","date_gmt":"2018-01-19T17:00:57","guid":{"rendered":"https:\/\/www.privateinternetaccess.com\/blog\/?p=7134"},"modified":"2026-06-16T03:27:53","modified_gmt":"2026-06-16T10:27:53","slug":"analog-equivalent-privacy-rights-our-parents-bought-things-untracked","status":"publish","type":"post","link":"https:\/\/www.privateinternetaccess.com\/blog\/analog-equivalent-privacy-rights-our-parents-bought-things-untracked\/","title":{"rendered":"Analog Equivalent Privacy Rights (12\/21): Our parents bought things untracked, their footsteps in store weren’t recorded"},"content":{"rendered":"

In the last article<\/a>, we focused on how people are tracked today when using credit cards instead of cash. But few pay attention to the fact that we\u2019re tracked when using cash today, too.<\/em><\/p>\n

Few people pay attention to the little sign<\/a> on the revolving door on Schiphol Airport in Amsterdam, Netherlands. It says that wi-fi and bluetooth tracking of every single individual is taking place in the airport.<\/p>\n

What sets Schiphol Airport apart isn\u2019t that they track individual people\u2019s movements to the sub-footstep level in a commercial area. (It\u2019s for commercial purposes, not security purposes.) No, what sets Schiphol apart is that they bother to tell<\/em> people about it. (The Netherlands tend to take privacy seriously, as does Germany, and for the same reason<\/a>.)<\/p>\n

Locator beacons are practically a standard in bigger commercial areas now. They ping your phone using wi-fi and bluetooth, and using signal strength triangulation, a grid of locator beacons is able to show how every single individual is moving in realtime at the sub-footstep level. This is used to \u201coptimize marketing\u201d \u2014 in other words, find ways to trick people\u2019s brains to spend resources they otherwise wouldn\u2019t have. Our own loss of privacy is being turned against us, as it always is.<\/p>\n

Where do people stop for a while, what catches their attention, what doesn\u2019t catch their attention, what\u2019s a roadblock for more sales?<\/p>\n

These are legitimate questions. However, taking away people\u2019s privacy in order to answer those questions is not a legitimate method to answer them.<\/p>\n

This kind of mass individual tracking has even been deployed at city levels, which happened in complete silence until the Privacy Oversight Board of a remote government sounded the alarms<\/a>. The city of V\u00e4ster\u00e5s got the green light to continue tracking once some formal criteria were met.<\/p>\n

Yes, this kind of people tracking is documented to have been already rolled out citywide<\/em> in at least one small city in a remote part of the world (V\u00e4ster\u00e5s, Sweden). With the government\u2019s Privacy Oversight Board having shrugged and said \u201cfine, whatever\u201d, don\u2019t expect this to stay in the small town of V\u00e4ster\u00e5s. Correction, wrong tense: don\u2019t expect it to have stayed<\/em> in just V\u00e4ster\u00e5s, where it was greenlit three years ago.<\/p>\n

Our analog parents had the ability to walk around untracked in the city and street of their choice, without it being used or held against them. It\u2019s not unreasonable that our digital children should have the same ability.<\/strong><\/p>\n

There\u2019s one other way to buy things with cash which avoids this kind of tracking, and that\u2019s paying cash-on-delivery when ordering something online or over the phone to your door \u2014 in which case your purchase is also logged and recorded, just in another type of system.<\/p>\n

This isn\u2019t only used against the ordinary citizen for marketing purposes, of course. It\u2019s used against the ordinary citizen for every conceivable<\/em> purpose. But we\u2019ll be returning to that in a later article in the series.<\/p>\n

Privacy remains your own responsibility.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the last article, we focused on how people are tracked today when using credit cards instead of cash. But few pay attention to the fact that we\u2019re tracked when using cash today, too. Few people pay attention to the little sign on the revolving door on Schiphol Airport in Amsterdam, Netherlands. It says that … Continue reading “Analog Equivalent Privacy Rights (12\/21): Our parents bought things untracked, their footsteps in store weren’t recorded”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":7135,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1,1941],"tags":[1975],"class_list":["post-7134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-surveillance","tag-analog-equivalent-privacy-rights"],"yoast_head":"\nAnalog equivalent privacy rights: Analog footsteps weren't tracked in store<\/title>\n<meta name=\"description\" content=\"Analog Equivalent Privacy Rights: we're tracked when paying by card, but few realize we're also tracked when we buy things with cash.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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