Tag: real-time bidding

People and publishers start to turn against micro-targeted advertising and its harms to privacy

Privacy News Online has written a number of articles looking at the threat to privacy posed by the widespread use of micro-targeted ads. At the heart of the idea is that the more online sites and services know about their users, the more they can charge advertisers to reach them. To recoup these higher charges, … Continue reading “People and publishers start to turn against micro-targeted advertising and its harms to privacy”

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  • Dec 1, 2018 |
  • Glyn Moody |
  • General Privacy News, Governments, Surveillance,

Multiple threats from EU’s GDPR to today’s corporate surveillance and targeted advertising system

Eighteen months ago, Privacy News Online wrote about how pervasive corporate surveillance is threatening the privacy of everyone who uses the Internet. Nearly every move people make online is being tracked and recorded. This is not in order to spy on the public directly, but to create vast databases about people’s interests and habits, which … Continue reading “Multiple threats from EU’s GDPR to today’s corporate surveillance and targeted advertising system”

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  • Sep 29, 2018 |
  • Glyn Moody |
  • General Privacy News, Governments, Surveillance,

Call for wide-ranging GDPR investigation into online ads, which could kill today’s real-time bidding system

Privacy News Online recently wrote about how the widely-used real-time bidding (RTB) system for online ads causes personal data to be spread widely among potential advertisers. We noted that one key proposal of the ePrivacy regulation, currently working its way through the EU legislative process, is to make it easy for people to opt out … Continue reading “Call for wide-ranging GDPR investigation into online ads, which could kill today’s real-time bidding system”

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