Geotargeting: How Location-Based Digital Marketing Works
Every time you open an app, search online, or scroll through social media, there’s a good chance location data is shaping what you see. Geotargeting is what makes local ads,…
Nicole Forrest is a cybersecurity and privacy Writer who covers data protection, online security, and the policies and technologies that shape how people use the internet. When she’s behind her laptop, she’s usually getting lost in research about digital infrastructure, regulation, and how to make the internet a better place for everyone. When she’s out in the real world, she enjoys learning about different cultures through travel, food, and drink.
Every time you open an app, search online, or scroll through social media, there’s a good chance location data is shaping what you see. Geotargeting is what makes local ads,…
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